Variety reports that Disney Theme Parks are planning a "far greater Star Wars presence" according to Bob Iger during a conference call with analysts reporting record third quarter results.“When we grow ‘Star Wars” presence, which we will do significantly, you will see better bets being made that will pay off for us than were made in the past,” adding that leveraging the collection of popular franchises and properties that the company owns for rides and experiences will deliver “better returns than we saw in the past.”

Click here to read the full article.