Ad: Entertainment Earth has listed several new Hot Wheels Star Wars assortments with partial breakdowns - new character cars for Rebels and more are listed.  Want to know more? Click through and see what's up for grabs!

Toys R Us' new Star Wars resets are giving both sides of an aisle over to the space opera, providing close to Episode I-levels of real estate devoted to our favorite toy line during a period where, frankly, that's just confusing.   But the advantage here is there's a lot of room to fill and the Star Wars Hot Wheels Death Star Battle Blast is in stores now.  It's $14.99, has an X-Wing car, and... that's about it, really.  See the image I took with a Nintendo 2DS, after the jump.

After making its star debut at SDCC, the Hot Wheels Life Sized Darth Vader Car is now featured in a commercial sporting all its dark side prowess. Check it out after the jump and view our Hot Wheels SDCC Image Bank here.

In the never-ending arms race between Mattel and Hasbro for coolest collector exclusive at Comic-Con, one thing Mattel tends to really nail well is packaging.  How can you take a $1-$4 die-cast metal car and make it $40?  Easy - make a nice box, like this Darth Vader Die-Cast Metal Car revealed at the USA Today today.

Has Mustafar frozen over?  Sponsor Entertainment Earth posted two assortments - Hot Wheels Star Wars cars and Track Sets - with no pictures as of yet, but a September release date.  Mattel's first step into a larger world should prove exciting, as they have made die-cast metal vehicles from numerous licenses in many forms.

If you've been feeling that Hasbro's offerings have been a little lacking lately, Bloomberg has an article with some proof.  Headline: Lego Beats Hasbro as World’s No. 2 Toymaker Amid Asia Sales Jump. According to the article: