Forbes has posted a feature called The Next Chapter In The Toys R Us Story? Interactive Play Spaces.  There's a gift shop, but it's not a store - it probably won't be collector-friendly and it sounds like it won't be much of a retail powerhouse, either, if sales are not an emphasis in its floorplan.  These two non-stores will open in Atlanta and Chicago, and if any of you are going we would love pictures.   It's $28 for adults, $20 for kids, and they're asking manufacturers for sponsorship opportunities.  This ain't your daddy's Toys R Us, where $20-$28 would actually net you some toys to bring home.

Actual Toys R Us-branded stores are opening in Houston, TX and Paramus, NJ.

One of my friends described this play space as a paid Instagram experience.   We all know, of course, the best use of Instagram is GameBoy Camera pictures.