They're back! Before Funko launched Pop! Vinyl, Hasbro captured lightning in a bottle with Mighty Muggs about a decade ago. We got Star Wars, Transformers, G.I. Joe, Marvel, and Indiana Jones as just a few of the $10 chunky figures. Collectors and kids loved them, but Hasbro didn't want to farm the line out to more licenses, or keep it going, and just let it lapse. This is when Funko released Funko Force 2.0, which were renamed Pop! Vinyl figures and changed the toy world - the greatest toy trend was in Hasbro's hands, and by letting it languish, someone else one-upped them. But they're back! And they brought a cool action feature this time!
These new figures have new, less-stylized packaging with holes in the top and an action feature - touch their heads, and their expressions change. Each one has many faces, and so far we've seen five figures - Rey, Luke Skywalker, Kylo Ren, Princess Leia Organa, and Darth Vader.
Hasbro is interesting in how they bring things back from time to time, we've seen lines like Star Wars Transformers, Unleashed, Titanium Series, and MicroMachines come and go - only to return when the stars aligned later. This batch will likely be out in a few months.